Who would be your audience for your media product?

Target Audience;

Male Taregt Audience

Female Target Audience

Demographic;


The main age of our taget audience is young people between the ages of 15 and 24, this is in class E,which is where students fall into. We chose this target audience and the class because of the research that we did before we produced our film, and we found that the main group of people who like Horror/Thriller films is students. This would put our film into the demographic class of E. Our film is aimed at both males and females, because both genders like and enjoy watching horror films, our film is also aimed at all races. We did not select a specific geographical location for our films because we thought the film would appeal to a wide area across the country.


Because the main characters in our film are young people under the age of 20, we also chose to aim our film at young poeple under the age of 20. This is because this audience will find it easier to relate to the characters in the film, because they are of roughly the same age, which will make the film more appealing to them.


Psychographics;


As teenagers are very interested in socialising and going out with their friends, we though we could use this interest in an advantage to the marketing of our film. Teenagers often like to go to the cinema with their friends and watch a film, often a thriller or a horror film. We thought that the main target audience for our film would be teenagers, as they often visit the cinema and are the most likely to relate to our film, because the main protagonists are young people themselves.


We want our film to be beleivable and actually feel that the events in the film happened, this would cause them to relate more towards the film. We also want our film to freighten our audience or cause tension to rise, which would encourage them to watch the rest of the film, after feeling the tension that is in the first scene.


Target audience reseach;


For my target audience research, i created a survey which consisted of 9 questions designed to find out about what films people in my nearby area watch and how they watch them. I asked 8 people to fill out my questionaire, mainly between the ages of 12-17, and found out that the favourite genre of film was comedy, and horror/thriller the second most popular film. I also gained that about half of the people I asked like horror films, and a few had never seen one. We now know that we are aiming our film at the right audience, because most of the people who answered my questionaire like horror/thriller films.